The AIS recognises the value of social media as an important tool for athletes, coaches and staff of National Sporting Organisations (NSOs) to engage, interact, communicate, learn, promote and build a brand.
In addition to the value of social media, e-safety and reputation management is crucial in order to protect high performance (HP) sport stakeholders. The impact to careers, reputations and health can be significant when HP staff and athletes are subject to, or engage in, inappropriate social media use.
Download printable version of guidelines
Download editable social media policy template
What constitutes social media?
Social media is a collective term for websites and applications that enable users to create and share content or to participate in social networking. Social media tools enable communication, community-based input, interaction, content-sharing and collaboration, in real-time.
The types of websites and applications that are considered social media for the purposes of the AIS Social Media Best Practice Principles include, but are not limited to:
Social networks (e.g. Facebook, Twitter, LinkedIn, WeChat, etc)
Media sharing networks (e.g. Instagram, TikTok, Snapchat, YouTube, Vimeo, etc)
Instant messaging (e.g. WhatsApp, Messenger, Telegraph, etc)
Blogging and publishing networks (e.g. WordPress, Tumbler, Medium, etc)
Podcasting platforms (e.g. Apple Podcasts, Stitcher, etc)
Sporting team apps (e.g. TeamApp, Heja, etc)
Discussion forums (e.g. Reddit, Quora, Digg, etc)
Bookmarking and content curation networks (e.g. Pinterest, Flipboard, etc)
Music sharing networks (e.g. Spotify, Soundcloud, Last.fm, etc)
Gaming networks (e.g. Discord, Twitch, etc)
Social review networks (e.g. Yelp, Zomato, TripAdvisor, etc)
Social shopping networks (e.g. Amazon, Etsy, etc)
Anonymous social networks (e.g. Whisper, etc)
Sharing economy networks (e.g. Airbnb, Uber, Airtasker, etc)
Online encyclopedias (e.g. Wikipedia, etc)
Online Dating apps (e.g. Tinder, Hinge, Bumble, etc)
Other interest-based networks
Social Media Principles
The AIS Social Media Best Practice Principles for NSOs are:
Social Media Guidelines
The AIS Social Media Guidelines to support four of the principles:
For further information
For more information please contact Briar Sefo Briar.Sefo@ausport.gov.au.